Why Domain Names are important to you

Domain Names are important in Byron Bay
Domain names are one of those things that most people don’t think about a lot
but wish they had as time goes on!

What is a domain name?

Your domain name is the address that allows visitors to find you on the internet. There are a few choices you need to make about your domain name so that you end up with something you can stick with for a long time.

For example:  www.simplywebworks.com.au

  • the name of our business is Simply Web Works
  • we know it is a business as it is using the .com
  • We know it is an Australian business as it uses .com.au and this is tied to our ABN in Australia- very important!

You may have your heart set on www.surfpictures.com.au but find that someone else already owns it. That gives you two choices:

1. Get over it and find something else

2. Contact the current owner and see if they want to sell it.

Option 2 is usually an exercise in extortion and disappointment in the human species as they are entitled to charge you whatever price pops into their head. History shows that it can run into the millions if you want it enough. And they own it, and there is not much you can do about it other than pay the price if you must have it.

Avoid complicated or long domain names

Another thing to think about is that you don’t want your domain name to be too long or challenging to type in.

For example:

www.bigbusinessforexpatriatemenwithstilts.com  is really hard to type and it is easy to misspell ‘expatriate’.

A better option could be:


as this is shorter and will fit into the address bar on the browser of a phone. Once people get used to it, that is what they type in. This is the bit that you really need to spend some time on, as it can affect quite dramatically how you visitors find you or don’t find you. And that last bit can really hurt if you need your clients to find you.

Register your domain name- in Australia!

If you have a domain name worked out it is a pretty simple process to get it registered. Visit this link here:


and they will be able to organise a domain name for you. As always, if you need some help with this, contact us and we will answer your questions. Look at the sort of websites that we make in our Websites section.


Call 0409 211 041 and turn your ideas into a website

Website Design – Graphic Design – SEO – Web Hosting – eCampaigns
in Byron Bay, Ballina, Casino, Lismore, Mullumbimby, Grafton and well past the Northern Rivers